marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• Promotion The fourth element in the marketing mix is promotion.
  促销营销组合中的第四个要素是促销。
• Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc.
  主题包括市场营销的管理，战略性市场规划，对竞争对手的分析，市场混乱分析，如何满足顾客，消费者行为，产品品牌的发展，直销，定价策略和促销与整合营销传播战略。
• Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization.
  分析您公司的营销战略，并解析在您组织组合营销活动中的关键成功因素和指标。
• The key focus of the marketing mix will be on price and distribution.
  营销组合的重点将放在价格与配送上。
• Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected.
  营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。
• And now that we're at a mid-point in the year, it's a great time to step back and assess your marketing mix to be sure it's focused on the people you want to reach.
  现在是年中，正是回顾和评估营销是否真正地对准你想要接触的客户的好时机。
• The legacy of this can still be seen in the traditional four P's of the marketing mix.
  遗留下来的这仍然可以看到在传统的4个P的的营销组合。
• Analysis of the Influence of Shampoo Brand's Marketing Mix Strategies on Brand Association
  洗发水品牌营销组合策略对品牌联想的影响研究
• In carrying out the marketing functions, the firm needs to have a marketing program or strategy. This is known as the marketing mix.
  在发挥营销功能时，企业需要制订一个营销方案或营销策略，这就是我们所说的营销组合。
• Research on Marketing Mix Tactics of SPD Bank's E-banking Business
  上海浦东发展银行电子银行业务营销组合策略研究